Ad buster

1) What is the original message of the company or brand you have targeted in your Spoof Ad?

The original message of the ad I have targeted is they are trying to sell their Rouge Caresse lipstick. Other than to promote their company and their product I do not think there is any other message to the ad I have spoofed.  

2) How have you changed or subverted the original message of the brand or company?

I have changed the message by showing the real side of the company L'Oréal. L'Oréal tests on animals to create most of their products. I do not think this is a very well known fact to the public because it could make their company look less desirable to consumers. My poster reveals what a true ad for L'Oréal could look like because there are probably some poor animals in the world in a test lab that are wearing this exact lipstick, just for the benefit of humans. 

3) What techniques have you used to target the company (humour, shock, attention to problems within the company and it's message)? 

I have taken a picture of a bunny to replace the head of the female model in this picture to represent how this company tests on animals. The slogan I create "The real face of L'Oréal" is to also represent how this company tests on animals. I think the little touches I used to create my spoof ad can come across as shocking and funny. It can be funny because the bunny with the bright pink lipstick obvious looks odd and I believe would make people stop and actually look more closely at the ad. I also believe it can be shocking because when people get a closer look at what I have created I believe they will see the under lying message that I have tried to expose.