I think somebody would want to make a a parody of a major corporation like Starbucks because it would draw a lot of attention to their selves. Starbucks also has a very high reputation and to dirty the image of Starbucks by using it as a joke would humiliate the company. These could be some of the reasons a person would want to humiliate Starbucks, also they could be trying to make a point to the public about consumerism and brand names.
2) What do you think is the message of Dumb Starbucks?
I think the message of Dumb Starbucks is about consumerism and how a lot of people do not buy for quality but for a brand name. This was evident in the mini-clip we watched on YouTube when people were paying $10 for a hat that was a normal baseball cap, but it had the Starbucks logo on it and said Dumb Starbucks. Also when there was no coffee or cups left in the shop people were still waiting in line so they could just enter the small coffee shop with the hopes of maybe finding a spare cup they could take home. This showed how people will do almost anything just to say they have a specific brand name of something. This was the message of dumb Starbucks and how many people will just buy companies objects for its brand name.
This is the link to a clip on YouTube about dumb Starbucks: http://www.youtube.com/watch?v=Bo_deCOd1HU
This is a link to an article in the New Yorker about Dumb Starbucks: http://www.newyorker.com/online/blogs/elements/2014/02/dumb-starbucks-and-the-art-of-the-hoax.html
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