Two major features of postmodernism in this video are currency and self-awareness. The feature of currency means it is a postmodern text that reflects and examines present situations, which clearly what this piece of media is doing. It also means the medium explores themes like technology which is to be incorporated into their medium. This video uses Atari as their type of technology which is effectively incorporated into their medium. The feature of self-awareness means the postmodern text knows it has an audience. This video has a specific audience they are trying to target this video towards. This is obvious as the video is clearly not being marketed towards children. Children cannot vote therefore the audience of this video would be adults.
2) Who is the target audience of the Media texts?
The target audience for this media text are peoples from ages 30+. I think 30+ is the age group because the video is made to look like Atari. Atari was the first gaming device of it's time and was a huge hit in the 1980's. A lot of people who are younger than 30 would probably have not used Atari before therefore this video is aimed at 30+ citizens of Toronto.
3) What is the overall message?
The overall message is to vote for Olivia Chow to be the new mayor of Toronto. The video criticizing the other candidates who are running in the mayoral campaign to become Toronto's new mayor.
Here is the link to the "Help Save Toronto!" video on YouTube: https://www.youtube.com/watch?v=ZiSMvwmf9rw&feature=youtu.be
No comments:
Post a Comment