The Sweet Hereafter

1) Name three key features of postmodernism that are apparent throughout the film and explain. Refer to the post that includes the key features of post modernism.

Three key postmodern features are fragmented subjectivity, rejection of universality and mom-linearity. These are just three of the postmodern texts that are shown in this film, however many more are shown throughout the film. 

Fragmented Subjectivity: Fragmented subjectivity occurs when the different views of the bus crash are shown to us through different character. Each character has a different point of view of what happened in the bus crash, therefore they have very differing opinions of exactly what happened.

Intertextuality: Intertextuality occurs throughout this movie because it is based off the book The Sweet Hereafter. The movie is said to be very true to the book, as well some of the script is very similar to the actual dialogue in the book. Therefore I would consider this to be intertextuality. 

Non-linearity: Non-linearity occurs when the time shifts from the present to the past and is continuously going back and forth. When the lawyer is trying to figure out who was responsible for the bus crash the film is in the present moment, however when the characters are remembering scenes before, during and just after the crash it all takes place in the past. 

  

Out of the Mouths of Babes: New Rob Ford Video

1) How can the following video be considered post Modern refer to the key features of postmodernism? 

This video can be considered as postmodern because it has the postmodern features of currency, self-awareness, intertextuality and parody and satire are prevalent tones/modes of expression. 

Currency: This medium talks about the current issue of the mayoral campaign and the Rob Ford scandals. 
Self-awareness: This medium has a specific audience, that being Torontonian's who can vote. It is trying to show Toronto how ridiculous the current mayor is.  It is trying to convince people to go out and vote for who they believe to be a better mayor for Toronto.
Intertextuality: This video borrows the lines from the Rob Ford video to make it into this parody. They take the exact words Rob Ford says and get actors to act them out in a different situation to prove the directors point. 
Parody and satire are prevalent tones/modes of expression: The video's main purpose is to make fun of Rob Ford and to make a parody of his ridiculousness. The tone of the video is completely serious, however anyone who has heard of the Rob Ford crack scandal knows this is a parody.  






Here is the link to the video and the article talking about the video: 
http://news.nationalpost.com/2014/04/02/rob-ford-attack-video-puts-the-mayors-words-into-the-mouth-of-a-child-who-did-not-do-the-crack/

Postmodernism and the mayoral campaign

1) What key features of postmodernism does this Media Text exhibit? Name two key features and explain?

 Two major features of postmodernism in this video are currency and  self-awareness. The feature of currency means it is a postmodern text that reflects and examines present situations, which clearly what this piece of media is doing. It also means the medium explores themes like technology which is to be incorporated into their medium. This video uses Atari as their type of technology which is effectively incorporated into their medium. The feature of self-awareness means the postmodern text knows it has an audience. This video has a specific audience they are trying to target this video towards. This is obvious as the video is clearly not being marketed towards children. Children cannot vote therefore the audience of this video would be adults.

2) Who is the target audience of the Media texts?

The target audience for this media text are peoples from ages 30+. I think 30+ is the age group because the video is made to look like Atari. Atari was the first gaming device of it's time and was a huge hit in the 1980's. A lot of people who are younger than 30 would probably have not used Atari before therefore this video is aimed at 30+ citizens of Toronto.

3) What is the overall message?

The overall message is to vote for Olivia Chow to be the new mayor of Toronto. The video criticizing the other candidates who are running in the mayoral campaign to become Toronto's new mayor. 


    












Here is the link to the "Help Save Toronto!" video on YouTube: https://www.youtube.com/watch?v=ZiSMvwmf9rw&feature=youtu.be

Postmodernism

A postmodern medium I have found is the T.V show  Modern Family. One aspect of postmodernism that Modern Family has is fragmented subjectivity. The definition of fragmented subjectivity is: A postmodern text that embodies multiple perspectives. Its meaning shifts, depending upon the location and identity of the subject. Modern Family  has many different characters with large but different personalities. These characters are in all episodes and are normally affected by the varying situations that has occur in each episode. They all give their varying perspectives of a situation as the perspective shifts from family to family. Therefore fragmented subjectivity is a postmodern aspect of Modern Family.