My meme

1) Where did you get the picture for your Meme?

I got the photo of my meme from Google.

2) Who is your target audience for your Meme?

The target audience of my meme is Canadians, who have had to brave the very cold winter we have encountered thus far.

3) What is the appeal of your Meme?

My meme is appealing because it is funny and relates to a current issue that Canada is having....that issue being the freezing cold weather. The picture I believe captures the essence of how most Canadians are feeling at this moment because I believe most of us are very done with these freezing temperatures as spring started last week. My meme is reaction of what I believe to be what most Canadians are thinking.

4) How did you choose you text and font to emphasize the meaning of your Meme?

I chose a bold white font to resemble snow and cold (hence the winter we have had). The colour and font are also used to pass on the message of my meme, as well as the emphasize the text I have written across the top of the image I have found.

The meme

1. What is the meaning of the meme?

This meme is made to make fun of football "soccer" players. Specifically the two players in this meme: Lionel Messi and Cristiano Ronaldo. These two players are constantly being compared to each other, and they have a large rivalry. This meme is specifically about the El Clasico game between Real Madrid and FC Barcelona. These two teams are the biggest and best teams in Spain, so these games tend to bring a lot of tension and competition between both the teams and their supporters and the meme is trying to lighten the mood and tension a little bit without specifically making fun of either team.  

2. Why does this particular meme have meaning to you?  What is it's appeal?

This meme has meaning to me because I am a huge football fan and Real Madrid are the team I support. I have a huge amount of respect for both of these teams though, and even though I will cheer for Real Madrid over FC Barcelona I admire them both very much and I think they have many qualities that are to be respected and admired in a football team. Football is huge in Europe and El Clasico is a major event that will draw a lot of attention from people both in Europe and around the world. Therefore its appeal would be prestige for the winning team until the next El Classico comes. 




I thought this meme was appropriate as the El Clasico is today :)

My favorite commercial

One of the best commercials I have seen so far this year (2014) is the Capital One commercial with Martin Short. I think this is one of the best commercials I have seen this year because it is short, gets its message across, it is funny and eye catching. I never get tired of watching this commercial even when it I see it multiple times a night. I am also a fan of Martin Short and I think he is a excellent actor (and he is very funny) which may make me a little bit biased towards this commercial. However I believe it to be an excellent and well though out commercial that is worth watching.


 

This is the youtube link to the commercial: http://www.youtube.com/watch?v=KT-Z_sBFvu8

Ad buster

1) What is the original message of the company or brand you have targeted in your Spoof Ad?

The original message of the ad I have targeted is they are trying to sell their Rouge Caresse lipstick. Other than to promote their company and their product I do not think there is any other message to the ad I have spoofed.  

2) How have you changed or subverted the original message of the brand or company?

I have changed the message by showing the real side of the company L'Oréal. L'Oréal tests on animals to create most of their products. I do not think this is a very well known fact to the public because it could make their company look less desirable to consumers. My poster reveals what a true ad for L'Oréal could look like because there are probably some poor animals in the world in a test lab that are wearing this exact lipstick, just for the benefit of humans. 

3) What techniques have you used to target the company (humour, shock, attention to problems within the company and it's message)? 

I have taken a picture of a bunny to replace the head of the female model in this picture to represent how this company tests on animals. The slogan I create "The real face of L'Oréal" is to also represent how this company tests on animals. I think the little touches I used to create my spoof ad can come across as shocking and funny. It can be funny because the bunny with the bright pink lipstick obvious looks odd and I believe would make people stop and actually look more closely at the ad. I also believe it can be shocking because when people get a closer look at what I have created I believe they will see the under lying message that I have tried to expose.