Bell Media and tracking/distributing customers media habits

1)      Why do you think Bell Media would want to track your media consumption on their services? 

I think Bell media wants to track our media consumption because it allows Bell to see what topics we are interested in. By allowing Bell to see what topics we are interested in they can make the advertisements we see more geared towards our interests making us more inclined to buy a product. It also gives the customer a chance to see ads that they actually want to see, rather than having a bunch of random ads on media sites they use.

2) Do you think that Bell should have the right to track and distribute the media habits of its customers? Yes or no (explain).

I think Bell should only have the right to track and distribute our media habits only if the customers agree for their media habits to be tracked. If we don’t want our media habits to be tracked them as a customer we should have the right to not have our personal media habits tracked.

3) Who benefits from the tracking of customers media habits?

The advertisers will benefit from the tracking of customers media habits because the customers are now seeing advertisements that they actually care about, which may make them more inclined to buy one of the advertiser’s products. Bell also benefits from customer’s media habits because if they prove to the advertisers that they are more of their consumers will buy their products, the advertisers will pay Bell more money to have their products advertised. This will benefit Bell because in the end Bell will end up receiving more revenue from the advertising firms

4) What do customers stand to lose if their media consumption is tracked and distributed?

If a customer’s media habits are tracked and distributed by Bell, it allows Bell free access to our information. As a customer we will get nothing in return for giving Bell access to our information. However we are forced to pay hundreds of dollars a month to Bell for our services yet when we give them something (that will benefit them) for free we are not given any recompenses. This is what customers stand to lose if they allow Bell to track and distribute their media consumption. 

Link to the Toronto Star article written by Curtis Rush: http://www.thestar.com/business/tech_news/2013/10/23/privacy_commissioner_launches_probe_into_bells_new_data_collection.html

Tracking Trends

Names: Emma, Tazeen, Gabe, Kiya

1)     In your group of four choose a type of trend that you would like (T.V., Internet, clothing, music, gaming, books, magazines, sports, etc.)

We are going to be tracking the trends of Apple products

2)     What would you like to find out about the trend?

We would like to find out what the most popular Apple product is and why it is so popular. We would also like to determine what makes people attracted to Apple products and what specifically makes Apple such a large name brand today.

3)     What is your demographic? ( gender, age, geographic location, job)

Anybody who uses technology and more specifically Apple products

4)     What kind of non-biased questions are you going to ask to gather statistical analysis about your trend?

We are going to ask questions along the lines of what is your favorite Apple product and why? Do you think Apple effectively markets their products? What do you like and dislike about Apple? And what does Apple do to make their products so popular?

            5) Create a Survey Using surveymonkey.com and distribute the URL to the class. Collect the data and use it to inform your documentary.  

This is the link to our survey: http://www.surveymonkey.com/s/L5GXBY7

 

Internet safety poster

 What is the message of the Poster?

The message of my poster is to be safe on the internet. My poster touches on some of the most important things to be aware of while on the internet, and some important tips regarding awareness and safety while online.  

Who is your target audience?

My main target audience is teenagers and young adults, who use the internet on a regular basis.  However my poster can send a message to anyone that uses the internet or has some kind of social media account.

How effective is your message? Is your poster clear?

My message is effective, because I touch on some of the most important topics of internet safety. My poster is clear and is easy to read and understand. I used colours and lettering that complimented each other to grab the reader’s attention, so my message could clearly be 

conveyed. 

Trend Tracking

The proposal:

We are going to be following the trend of Apple technology. We are going to make a PowerPoint presentation to display our findings.  We are going to be observing the different types of Apple products teenagers and adults carry around, as well as accessories for their devices. We will be observing what is the most common types of Apple products people carry around and ask questions such as why these products are so popular and what makes them so desirable for buyers. 

Merchants of cool

1.      What are people watching, wearing, listening to, playing and reading?

Some popular trends people are into are:

Watching: Vampire diaries, Pretty Little Liars, Survivor blood vs. water, Modern family, how I met your Mother, Teen wolf, Glee, The Amazing race and The Voice

Listening: Lorde, Avicii, Miley Cirus, Katy Perry, Justin Timberlake, Jayz, Drake, Zedd, Justin Beiber and Ellie Goldings

Playing: GTA 5, Just Dance, FIFA 13 and 14, Candy Crush and Mario Kart

Reading: Mortal instruments, Hunger Games trilogy, Harry Potter series, Lord of The Rings trilogy, Divergent trilogy, The Gathering and The Hobbit

2.      Are their common trends among peer groups or are people discovering and exploring their own individual cultural expressions?

There is a mixture of both. There are people who follow trends and people who are trying to start new trends. Some people are a mix of both creating trends and following them.  In my opinion people who follow trends are either trying to fit in or are simply wearing the trends because they like how they look. People who are creating their own trends/ are wearing their own style of clothing don’t want to be main stream. They want to make their own type of cool, or are maybe even are trying to start their own trends and who says they can’t! People are individuals and what they wear is a means of expressing oneself.

3.      Do people strive to be the mooks and midriffs of the “Merchants of Cool” or do they seek different ways of interacting with others? 

Most teenagers I know don’t per say strive to follow the trends, however they sometimes we end up following them anyways. People don’t always follow trends just because they want to be cool. They follow the trends because they like what the trend is or because they simply because they want to fit in our clothes can say a lot about us and following the trends can sometimes give us a good image of ourselves. The trends can make us look more grown up or professional, therefore making us feel important and in some environments cool. However being cool isn't always why people decide to follow trends.

4.      What affects the current cultural trends at Riverdale?

The factors affecting current trends at Riverdale are the different ages of students, our friends, what everyone else thinks is trending, our gender and our personality.

5.      Is there one specific genre or form of media that influences trend or are students informed by a variety of media? 

Students are influenced by a variety of media. There are so many different types of media today, giving students a variety of things to choose from. One of the main influences would be magazines, movies or T.V shows simply because we often watch or look at these types of media multiple times each day. 


       

Redford vs. Redford

1     1. With such differing opinions on the Alberta Oil Patch (Tar sands), how do we know who is telling the truth?

We don’t know who is telling the truth because everyone has different opinions, including Alison Redford and Robert Redford. In my opinion Robert Redford is telling people facts about the tar sands and how they will harm the future generation and Alison Redford is trying to appease the people who voted her into power, but everyone is different and will have a different opinion.

2    2.  What benefits does each side gain by spinning the truth to their own advantage?

If Robert Redford spins the truth to his advantage he could effectively convince Canadians how tar sands will impact the future generation in many bad ways. He has the potential to gain more supporters, so he may succeed in riding Alberta of the tar sands. If Alison Redford spins the truth to her advantage, she could gain more supporters to help Alberta keep the tar sands, because she believes they are the backbone of Alberta economy and to get rid of them would make Alberta’s economy suffer.

3. Who are the biggest losers if Robert Redford's message is correct? 

If Robert Redford is right the biggest losers are the supporters of the tar sands, the countries who Canada trades oil with and the government officials in Alberta. They will be the biggest losers because Canada will make less money if we don’t have any oil to export, Alberta’s economy will suffer and government officials will lose the battle of keeping the oil sands, which they believe ultimately  help support Canada’s economy.

4. Who are the biggest losers if the Premiere of Alberta Alison Redford's message is correct? 

If Alison Redford’s message is correct the biggest loser are future Canadians.  Alison Redford mentioned how the tar sands are the backbone of Alberta’s economy, if Alberta continues to use tar sands as an energy source and a money source (by selling the oil to other countries) Alberta would still have a good economy.  However the impact of the oil sands will contaminate some water sources, and the pollution will affect the weather for many years to come, therefore affecting the future generations of Canadians.

This is the link to the two videos 

http://www.calgaryherald.com/business/REDFORD+REDFORD+Which+side/8923198/story.html